Make Room for Conversations
Listen on your Favorite Platform
"People don't want to pay."
I asked, "What have you tried so far?"
He created and re-created programs.
He created packages, services and content.
He created systems, automations and videos.
He invested in ads, landing pages and websites.
He invested in experts, workshops and courses.
He knew who he wanted to work with and why.
He knew what he wanted to charge.
He created low, mid and high-end offers.
He created all of the things and still had no clients.
He was frustrated with the lack of support from family and friends and was convinced that nothing works and no one has money to spend.
He was a solo entrepreneur with no assistant and wanted to leverage his time.
He mentioned a lot of things, but I didn't hear one of the most important ones. So, I asked...
"How much time are you spending for client creation?"
He was operating under the assumption that once he built the thing, everyone would know who he is and clients would fly to him.
That rarely happens.
Even today with social media.
Unless you're ready to invest hundreds (sometime thousands) of dollars into ads (which I never recommend unless you're at a certain level), you'll have to add prospecting of some kind into your schedule.
Most business owners, especially solopreneurs, don't like that.
Most will equate prospecting with being salesy (sleezy) and will hide behind the fear of being rejected.
The truth is, prospecting and sales are different for everyone.
And there's no magic way to create clients.
Unless you are willing and able to invest the money, you'll spend most of your time in client-creation mode until you have a full roster of clientele (and even then, it doesn't ends—it just becomes maintenance).
As a business owner you'll need to either develop your sales skills (which is recommended) or hire someone to do it for you.
Sales isn't about forcing someone to buy your service or product when they don't want to.
It about the conversation.
When you understand your customer's pain points better than them, pass a vibe check and can show how you can help solve their challenges, they're more likely to purchase from you.
When you come from a place of, "how can I help you in this moment", the way you think about selling begins to change.
You're not worried about how you can make someone buy from you.
You begin to understand that it's ok if they don't.
You're not worried about if family and friends are supporting you.
Because you understand that they may not be your ideal clients anyway.
You may not be able to serve potential clients in the moment either and that's ok too.
You're about supporting them in the moment.
Marketing works if you work it, strategically and consistently.
Make room for more conversations.
Do so until you have a full list of clients wanting to work with you.
P.S. Whenever you're ready...here are a few ways I can help YOU build your business with intention:
Join my simple, but powerful personalized coaching and mentorship program, Write to CEO, that occurs via email, text, audio and sometimes video.
Get a Business Breakthrough Experience designed to identify gaps in your business and create strategies for overcoming them.
In celebration of the relaunch and rebranding of my business to The Focused CEO, LLC, I've decided to gift 1,000 90-minute coaching conversations to those looking to rebuild, redesign and repurpose their business and life after going through life events. Experience a session here.
